Unless you are considering keeping your old vehicle and passing it on to someone else, you will eventually need to sell it. There’s many ways to sell it, but first let’s consider the preparation of your vehicle prior to advertising or trading.

Presentation is the major factor
The first thing one should consider when selling an old vehicle is how you can sell it for more money. The technique, which most people seem to overlook, is to simply make it look absolutely fantastic!

This does not mean just washing and vacuuming it, although that’s a good start. It is the overall preparation and detailing that gets a good price. This is a well-known secret of most used car dealers.

You would be surprised to see the condition of some of the vehicles they purchase, but after a few hours in the detailing shop you wouldn’t think it was the same vehicle! The best advice to anyone selling his or her car, is to have a professional car detail carried out. This will cost you around the $200 mark and it will be money well spent.

It will, in effect, save you hours of hard work trying to do it yourself with nowhere near the same result. This alone will add hundreds of dollars to your vehicle, particularly when selling privately.

I know of people who have had their vehicle detailed and fallen back in love with their car deciding not to go ahead with the sale.

Once the detailing has been carried out you should make sure any small defects are repaired. It is also important that you have the service logs and any relative mechanical history at the ready, as this is now becoming a major factor when buying or selling a used vehicle. If a service is due or near due, make sure you have it done prior to selling. This will give a prospective buyer an appreciation of how well you have kept your car.

What is your car worth?
Before you start selling your vehicle, either privately or to a dealer, you must know its market value. There is nothing worse than advertising your vehicle with a highly inflated price tag.

One way to find out the value of your vehicle is by studying the used car section of your local newspapers, which will give you a reasonable guide. Another way is to look in dealership yards to see what price similar vehicles are being sold for, but you must remember these vehicles have profit margins built into them to cover the dealer’s operating costs and over-stock.

Alternatively, the internet can provide a wealth of information on vehicle valuations. This is only web-based information and is generalised, so it does not give you accurate pricing on your own vehicle because of the specific condition and accessories fitted.

Web sites where you can gather this type of guidance are the individual dealership web sites and vehicle pricing-guide sites such as www.redbook.com.au and www.glassguide.com.au

This information is only to assist you in making a qualified and rational decision when buying or selling your vehicle. Remember, these sites are to be used only as a guideline, they are not entirely accurate as they do not take into consideration the individual buying or selling trends within the different states.

There are always variations to the rules about pricing, so you should follow your intuition when setting a price and be sure to leave room for negotiating in your asking price. Your starting price should be higher than the price for which you really want to sell your vehicle.

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“I can’t sell”, I hear you say. Nonsense, everybody can sell. If you ever got hired, sold your car or sold yourself to another person (ie. got married or formed a relationship), you have proven your ability to sell. We sell ideas to others all the time, we just don’t view it as selling.

The role of a sales professional is to find out what the prospective client wants rather than whether the customer wants something at all. Once this is done, a sales person should then help the customer fill that need to the customers’ satisfaction. The principle skills a successful sales person needs are:

* Putting your customers in a receptive state of mind, making them feel at ease and unpressured.
* Showing interest in their requests or issues.
* Using opinions as selling points (both yours and theirs).
* Supplying facts and helpful data.
* Meeting objections in a positive way and never becoming defensive or aggressive.
* Seeing things from the customer’s point of view.
* Suggesting additional products or services.(Value adding)
* Building repeat business.

It’s important that you learn to apply these skills, although if you apply tact, friendliness, honesty and you know what you’re talking about, you’re 90% there. Not very hard when you consider it.

I know of quite a few owners of small businesses that would never consider themselves sales people but have remarkable success at selling their wares by just being themselves. Is this being a good sales person? Probably.

An old friend of mine, John owns a adult business in one of Melbourne’s trendier suburbs. He spent many years of his life working for the ADF. It never ceases to amaze me, and his business partner, how this “untrained” person can sell products by just being himself. He is a natural salesman.

On the days he looks after the business instead of his partner, the results are always up compared to when he’s not there. If you were to ask him if he thought he was a good salesman he would probably say no, but the sales figures speak for themselves.

He does it by being a friendly, likeable guy that loves a joke and a talk with his customers. Most of his customers would never go elsewhere because they like him. I’m sure even if he put his prices up, he would still attract the same clients because they have a relationship with him. They feel good about shopping at his shop; he makes sure they do. Everybody can sell, simply use your own personality and be friendly and courteous. Treat customers the way you would like to be treated.

Top sales people make a point of remembering regular customers’ names, ensuring each time they come to the store they receive a small discount or offering other little extras like helping them to the car with their parcels. As I mentioned before with my friend, he fosters friendships with his regular customers. This fosters loyalty to the business by the customer, quite often regardless of price, because they get preferential treatment. You’ve probably had the feeling yourself when you constantly use a particular business and each time you walk in the people don’t just ask for the order.

Generally, sales people feel awkward about asking the customer for the order. These sales people will never be really successful in sales. A lot of sales are lost simply because the sales person doesn’t put the onus back on the customer to make a decision, they simply leave the decision up in the air which allows the potential customer to quietly move out the door without having to commit themselves to a buying decision. How many times do you do this? I do it all the time and think to myself, “I’m glad nobody put me under pressure, I probably would have spent money”.

This article supplied by forex trading, sales training and web design brisbane.

Starting up any goal takes a lot. It determines how the whole process can turn out. As a novice in affiliate marketing it matters if you get rid of the common mistakes beginners commit. When you have this drive to succeed in affiliate marketing, do what it takes to overcome the following:

Too reliant on luck

There are those who are indeed smart and lucky. These two however are not the basis in succeeding. Patience and the will to learn end get trained on the process are both very important.

Lack of focus

You might bee too overwhelmed of the freedom to market almost anything. Think again because focus is the big key. Instead of chasing many affiliate products because you aim so big, choose priority products. Work on these and see the rewards after.

Lack of training

Learn a skill one at a time. SEO skills fuel you each day that you do affiliate marketing. Buy affiliate funnel system, learn from experts, watch videos, read resources and keep updated.

Poor originality

Never copy content or articles to promote your products. Rewriting is the best and safest way. The wisest thing to do would be reading and understanding what your products are so that you get to market and promote them very well.

No concrete planning

Putting down into paper everything that you target really helps. Direction and goals are necessary when you want to make it big as an affiliate marketer. It also helps if you have alternatives if your Plan A does not work.

It does not take you to be the expert so that you can reap the fruits of success in the field like affiliate marketing, all it really takes is: knowing and doing the right things.

You have found a business for sale, you have bought it, so what now? With all the pieces of your new business just about in place, there is a crucial Issue to discuss, You. The most important ingredient in small business is the owner, and the most important ingredient in the owner is their attitude to both the business, and their customers.

Your attitude will to a great degree govern your success in business. Some people when they leave their jobs to start up their own business, unravel and get lazy. This is probably due to the fact they are no longer intimidated by the boss into doing the right thing. Self discipline can be a real problem with some people, they just can’t motivate themselves without some degree of external pressure. This, I believe is the biggest problem you will face.

You should watch for the warning signs, opening late, closing early, having long lunches, never getting jobs finished on time or at all, not returning calls, letting accounting paperwork lag behind, taking days off because you couldn’t be bothered working and so on. It is so easy to slip into bad habits, so be aware.

Try and remain accustomed to at least working the same hours as you were in your employed job and set yourself targets. Targets and goals will impose pressure on you to perform.

The next attitude problem comes from lack of determination.

Some small business owners fall to pieces every time there is problem or a crisis. This style of attitude will also assist you to go out of business very quickly.

You must never give up, for your own sake you must push on because you will strike plenty of problems and go through several serious crisis’s before things settle down, this is common to all new businesses.

The best thing to do is work through the problem in a calm and systematic way. Whilst you may feel at the time “this is the end” and “I’ve had enough”, this is a normal reaction that will pass. It often helps to join business groups and talk to other business owners about common problems.

You then must solve the problem and keep going. I’m sure attitude and determination has a lot to do with the 90% of businesses that fail. It’s ridiculous to think that a business goes down the drain because the owner had a poor attitude or “had a wobbly”, but it does happen. Make sure you’re not one of them.

The last issue to discuss is your attitude to customers. Keep this in mind, regardless of whether you like the particular person, all customers contribute to your profitability and success so treat them with respect and courtesy. It’s amazing how quickly customers will desert you if they feel you are rude to them. No customers - no money — no business! Always remain courteous, helpful and above all friendly, never allow personal or business problems to raise their heads in front of customers.The future of your business is in your hands.

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One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost.  Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?

With print advertising you write the copy, select the graphics elements get it typeset, send it off to the publishers and several weeks later you wait for the phone to ring. It’s very hit and miss.

The trouble with PR and advertising professionals is they have a very similar mindset. They’ve been over-educated and often can’t relate to their target markets. This is often called the curse of knowledge.

Here’s a thought … why not use Google Adwords to test headlines and then use the best performing headlines in your print and direct mail campaigns?

You could also use this technique test headlines for media releases.

The theory is that Google Adwords is a perfect market for testing. What you think is a great headline may not be so in the marketplace.

By testing different headlines, and only headlines, for you will have valid data to base advertising decisions on.

Once you have the best headline sorted out, then you can test body copy. Admittedly you only have 2 lines of text to play with, but those two lines could be the lead sentence or paragraph for your print or mail campaigns.

Does this make sense?  Comments and Stumbles please.

Contribution by web design brisbane

While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by offering free online advertising accounts to promote their business online for a limited time.

Clickfind is helping out by completely removing its already low monthly fee and allowing any Australian business who is experiencing hardship to advertise online for 3 months at no cost at all. Contrary to other business directories, a clickfind listing also allows advertising of products and services online.

To sign up just email free-2009@clickfind.com.au and we’ll send you further instructions via email, if you make a donation to the Victoria Bush Fire appeal http://www.redcross.org.au/default.asp let us know and we’ll provide a 12 months listing. This promotion is valid for 2 months.

Most awnings work as exterior awnings, protecting windows, entries and floorspace from the elements and providing privacy. In residential buildings, awnings are usually found in backyards for entertaining guests, covering parking spaces, and on windows along the side of the home. Awnings are also installed on the exterior face of the buildings, above either doors or windows, or on top of areas along footpaths. You will also often find awnings installed outside restaurants to increase the usage floor space in poor weather.

Awnings installed in the backyard protect people from the harmful effects of ultraviolet rays on hot sunny days. They also provide protection from rain, hail, and other elements during bad weather. Awnings are also mounted over open balconies and patios to offer relief from the elements. Awning can also be used as temporary or permanent car parking shades in open areas to protect the interior of the cars from fading.

Small sized lightweight exterior awnings are usually made from aluminum or hollow galvanized iron sectional frames and tough fabric or canvas roofs. More recently awnings have been made from high-tech polycarbonate materials. These polycarbonates can be tinted to keep out UV light but allow in light. They are also very tough and shock resistant.

Larger awnings can have roofs made of aluminum slats. They are designed to be durable, strong, and have the ability to withstand winds and storms. They are an ideal choice for those who wish to cover a relatively large area and prefer a heavy-duty structure. However, the disadvantage to awnings with metal slat roofs is that it can get noisy as a drumbeat during rain and storms. Also, aluminum awnings offer only limited sizes for selection and are usually difficult to customize.

Awnings made from cloth and canvas, on the other hand, are available in countless colors and designs. They can be easily customized to the required size and shape, so consumers can always find one that matches the exterior of the home. These types of awnings are cheaper than awnings with metal slat roofs. They are also relatively less resilient to adverse weather conditions and the color of the material will gradually fade over time due to the sun’s ultraviolet rays. Also, awnings made from vinyl, canvas, or cloth require more maintenance and have to be regularly cleaned to avoid permanent stains and mold growth.

Sunstate awnings is Queensland’s leading supplier of patio awnings and canvas fabric awnings. For a great deal on awnings, call or e-mail Sunstate today.

If you are looking for a business for sale, visit business2sell.com.au

This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.

With the uncertain economic climate it make sense to investigate owning your own business.

Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.

According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a total of over 2.5 million people.

Small business is an attractive option for those who want to leave the corporate grind and build an asset that they can pass on to generations.

Business2Sell.com.au is 100% free website for business brokers. Brokers can join the service and add unlimited businesses.

If you are and owner selling your business, a 3 month listing is just $45. Note that at the moment business2sell.com.au are running a special offer. If you get a listing with business2sell for three months, they will run your listing for unlimited time or until it is sold.

As a buyer, you can search by location, business type and keyword. You can also search by price range.

So if you are looking to buy a business, sell a business or if you are a business broker, visit business2sell.com.au today.

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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote single mindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was ‘Store credit cards’. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP’ (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being ‘rather’ unique, or ‘fairly’ unique. Here are some typical USPs:

‘Cleans your breath while it cleans your teeth.’

Colgate toothpaste. ‘The too good to hurry mint.’ Murraymints. ‘There’s more for your life at Sears.’ Sears Roebuck. ‘It ain’t fancy but it’s good.’ Horn & Hardarts. ‘The mint with the hole.’ Polo Mints. ‘It takes a tough man to make a tender chicken.’ Perdue Chicken

And, finally, another gentleman in the chicken business: ‘It’s finger lickin’ good.’ Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams’ Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.’ This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.

For example, one of our clients sells a wide range of bedrooms and home hardware to the public through retail outlets. We wanted to find out what the right positioning for them could be - and then reflect it in their advertising.

Accordingly, a number of lines were written, each reflecting a different position. I am going to give you these lines with a brief indication as to how consumers reacted to them. This should prove salutary if you ever feel tempted to boast or misrepresent what you offer.

• ‘The best DIY store in town’ - consumers appreciated that the stores were not DIY outlets, so this was seen as inaccurate.
• ‘The ideal home improvement store’ - consumers thought this dealt only in superlatives, which were glib and self-congratulatory.
• ‘The store for top quality home improvements at value for money prices’ - customers thought this was not distinctive; it was overused phraseology; nor did it appear credible - people expect to pay a premium price for quality.
• ‘The home improvement store where service really is personal service’ - the idea of service was good news, but not enough; products had to be good, too. In any case, this claim was seen as something other stores like Marks & Spencer could make.
• ‘Find out what “the trade” has always known’ - people had mixed feelings about the trade. Some thought of it in association with craftsmanship; others thought of cheap workmanship and cowboy operators.
• ‘The store traditionally used by the trade’ - here the same negatives aroused by the previous trade line came up, though in a better sense because of the use of the word ‘traditionally’. One problem, however, is that the line implies such products need proper experience to install.
• ‘Made to last by us. Sold direct to you’ - this conveyed that the company was personally involved in the making of the products, as opposed to being an importer.

Moreover, the line was seen as patriotic, because it clearly meant these were British goods. It also conveyed craftsmanship, durability and the good value you get by buying direct. Readers also appreciated that the line was to the point, not gimmicky. This line came out on top.

Successful companies tend to have a clear positioning from which they rarely if ever deviate - and then only with great care. I make no apology for reintroducing American Express. It was positioned single-mindedly for many years as ‘the world’s most prestigious financial instrument for business travel or entertainment’. This positioning came out in everything American Express did. For instance, the letter sent out to market to new members which began: ‘Quite frankly the American Express card is not for everyone …’. This reflected the positioning so well that for many years in most countries of the world it was the most cost-effective direct mail used.
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