Do Your Print Ads Suck ? Fix them with Adwords
One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost. Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?
With print advertising you write the copy, select the graphics elements get it typeset, send it off to the publishers and several weeks later you wait for the phone to ring. It’s very hit and miss.
The trouble with PR and advertising professionals is they have a very similar mindset. They’ve been over-educated and often can’t relate to their target markets. This is often called the curse of knowledge.
Here’s a thought … why not use Google Adwords to test headlines and then use the best performing headlines in your print and direct mail campaigns?
You could also use this technique test headlines for media releases.
The theory is that Google Adwords is a perfect market for testing. What you think is a great headline may not be so in the marketplace.
By testing different headlines, and only headlines, for you will have valid data to base advertising decisions on.
Once you have the best headline sorted out, then you can test body copy. Admittedly you only have 2 lines of text to play with, but those two lines could be the lead sentence or paragraph for your print or mail campaigns.
Does this make sense? Comments and Stumbles please.
Contribution by web design brisbane
Related posts:
- Google Adwords - the second most important element I listened to a bunch of SEO podcasts yesterday and...
- Overcome Pay Per Click Problems With An AdWords Guide If your an aspiring Internet marketer or someone who's contemplating...
- The True Purpose Of Headlines The headline is more than a mere summary of the...
Related posts brought to you by Yet Another Related Posts Plugin.