Dont Buy SEO Elite
Search Engine Optimization (SEO) is the best way to get long term targeted traffic from the search engines. But SEO requires hard word and commitment on the part of the webmaster. It may take a few months before results start appearing.
First lets see what SEO is in nutshell. SEO means that you optimize your site for search engines so that they rank it well for the keyword that you are aiming. You need to do two things for SEO: On Page and Off Page Optimization. On page Optimization requires you to include html tags: title, description, keyword as well as H1/H2 headers and not more than 4% keyword density in the content for telling the search engine the keyword that you want to be ranked.
On page optimization is only for telling the search engines the keyword that you want to be ranked. But its your site link popularity that is given more importance by the search engines. This is known as Off Page Optimization and requires you to get thousands of quality backlinks from authority sites before the search engines start taking your site seriously.
Lets be clear; this requires lot of work. Its not easy especially link building. There are SEO companies that can do this work for you on payment of a few thousand dollars. Why pay this much, when you can do it for free. And it is fun too!
Some people fall into the trap of Black Hat SEO Gurus. These gurus will sell their eBooks for hundreds of dollars telling you to do this and do that. Avoid black hat. Search engines hate this stuff. Your site may get penalized by the search engines for using such techniques.
Some people will tell you that there is a short cut. They call it Black Hat SEO. Avoid it. It may help you in the short term but in the long term your site will be noticed by the search engines and get banned. Others sell SEO software. One is SEO Elite. It sells for a few hundred dollars.
SEO Elite is expensive. It only tells you how many websites are linking back to your site. And what is the ranking of your site for a particular keyword. It does not help you in link building and it does not help you in on page optimization.
In my opinion, you need not waste few hundred dollars on such SEO software. Google gives you the resources that does these things free for you.
Have you heard of Google Webmaster Tools? If not then open a Google Account, you will get the Google Webmaster Tools free. Submit your site and its sitemap to Google Webmaster Tools. Within a few days, Google will index your site. Without getting indexed, you cant get ranked.
There is link Search Queries in the Google Webmaster Tools that will tell you the keywords for which your site was ranked in the last week and last month.
If you want to know the number of backlinks to your site, just click on link:http://www.yourdomain.com on the Google Webmaster Tools and you will get the backlinks that Google is counting for your site.
Now, this is a free method that does not require you to pay hundreds of dollars. Why you need to buy SEO Elite if Google can do the same thing for you free. And if you are using Google Adwords for advertising your site than you can use Google Analytics.
Google Analytics is even better. It gives you the number of visitors, pageviews; keywords that are giving you search engine traffic, direct traffic and other referral sites that send traffic to your site.
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